What is copywriting?

Copywriting is the act of writing copy for the purpose of marketing and advertising a person, business, opinion or idea. The purpose of marketing copy is to persuade the reader, listener or viewer to act whether that means buying a product/service or subscribing to a certain viewpoint. Many businesses don’t have an in-house marketing department to provide such services, but that doesn’t mean they should miss out. Copywriting is a valuable skill and hiring a copywriter will save a business time, money and resources, as good copy will help you communicate professionally; ultimately enhancing your credibility and adding value to your bottom line.

Optimease specialise in SEO copywriting and social media. Through our partnership with Ascent Writing, we’re also able to assist with devising a range of highly effective on-line and off-line communications such as blog posts, on-line adverts, emails, reports and bids, brochures, newsletters and magazines, press releases, white papers, case studies, sales letters, presentations and much more.

How do I benefit from SEO copywriting?

Successful businesses have their websites written by SEO copywriters. SEO stands for ‘Search Engine Optimisation’, which is focused on placing your website on higher positions or page rankings on search engines (such as Google). This drives more traffic to your website, hence converting that increased traffic into more sales. SEO copywriting plays a key role.

SEO copywriting, whether it is via your main web pages or unique, regularly updated content on your blog, enables your website to be found through the use of keywords. Keywords are the terms that your potential customers will use in search engines to find the product or service you are offering. Keywords need to appear on your web pages but the right balance needs to be struck between keyword rich copy and readability. Getting this balance right requires the expertise of a SEO copywriter to drive increased traffic to your website. Don’t take the risk of losing
valuable traffic to a competitor.

So, once you get your potential customers to your website, how will you keep them there? You need to ensure that people have a reason to keep visiting your website. Effective engagement with your existing and potential customers is required to encourage brand loyalty and repeat sales. To achieve this, Optimease will integrate your website with social media channels such as Facebook, Twitter and You Tube and offer blogging services to keep your website constantly populated with interesting and relevant content.

Ready to take your marketing efforts to new heights?

We offer a wide range of bespoke copywriting services through our trusted partner, Ascent Writing. The aim of our SEO copywriting service is to get your website to the top of the Google rankings – and keep it there. Your business success on-line is our success.

For more information, give us a call on 0800 822 3639.