Copywriting

What is SEO copy writing?

SEO stands for “search engine optimisation”, which is all about getting your website on higher positions on search engines (like Google), driving more traffic to your website, and converting that increased traffic into more sales.  SEO copy writing plays a key role.

How does SEO copy writing work?

SEO copy writing is all about keywords and making sure they appear throughout the copy on your website pages.  However, the right balance needs to be struck between keyword rich copy and readability.  If your copy is light on keywords then the search engines won’t pick up on them.  Alternatively, if your copy is too keyword rich it becomes gobbledygook and turns off your reader.  Plus, there are other factors that also have to be taken into account, like Meta data and links.  So there’s a lot to think about.  Get it right and you’ll drive increased traffic to your website and see your sales increase.  But get it wrong and you’ll lose valuable traffic to a competitor.  This is why the more successful businesses get their websites written by experienced SEO copy writers.

Who are SEO copy writers?

SEO copy writers are highly experienced specialists.  They know the principles of SEO copy writing, but more importantly, how to apply them.  There are plenty of guides to writing your own SEO copy out there.  However, SEO copy writing is a commercial skill that takes years of experience to master.  Knowing the principles of SEO copy writing is one thing, but having the experience to apply them creatively is another.  And it makes all the difference between a website being found on page one of Google or being lost completely.

Need an SEO copy writer?

At Optimease, SEO copy writing is another bespoke service we offer.  We only work with highly experienced SEO copywriters whose sole aim is to get your website to the top of Google – and keep it there.

For more information give us a call on 0800 822 3639 and we’ll get our top guy on the job.