Business Benefits

SEO – Benefits to your Business

‘Organic’, also known as ‘natural’ search engine optimisation can be one of the most cost effective ways of marketing your business.

Web users tend to place more faith in the results attained by a natural search.
One reason for this being they realise a website that is full of useful, informative content will be rewarded with a high listing and therefore probably offer a better user experience. And let’s face it, we’re all looking for the best web experience we can get. Typically, we want to find what we are looking for within the first three listing results.

Let’s look at a basic example of ‘cost benefit’

You are running an IT Support Business. You embark on a ‘paid search campaign’ – pay per click, and pay an average £7.83 per click for the search term ‘IT Support Services’ using Google Adwords. Your usual customer tends to sign up to an agreement yielding £2,000.

First off, you could be missing out on valuable site traffic, purely because the visitor will favour a natural search listing. Then you have to compete with the other ads in order to get the ‘click through’ to your site. Learn more about PPC.

Of those that do land on your web page, many will not be in the market for your services. It could be they are simply curious, or are researching the industry for their own purposes. So in actual fact, you’re paying for aimless internet wanderers.

It’s difficult to give an accurate idea of conversion, but let’s work on the basis of 2% of your CTR (click through rate) converting into paying customers.
You’ve spent £783 to earn £4000. Not bad, but still expensive and of course you need to take in to account your actual margin.

SEO takes time, but it’s worth it

There are two ways in which you can approach SEO. Doing it yourself gives you less time to concentrate on your business, potentially resulting in a financial burden. Plus we would advise against it.

Employing a company or specialist to do it on your behalf gives you the benefit of tried and tested strategies and a wealth of experience.

Your CTR could be as much as ten times higher than that of a paid search campaign.

Results aren’t instant, but as a general rule of thumb, a competent digital marketing agency should potentially be getting good results within a few months. Many hours go into implementing a natural search campaign – learn more about our approach, but the dividend could be huge in comparison.

Call us today; we’re happy to give you an idea of cost over the phone.

DIY SEO – Don’t do it

We would urge any company to consider this fantastic marketing medium and we’d love to handle this on your behalf. Unless you really know what you’re doing (if you did, you probably wouldn’t be reading this) we would strongly recommend you steer clear of attempting this for yourself. We often find much of our work revolves around reversing the damage individuals have done to their sites, so unless you are 100% confident – don’t do it.

Good SEO needn’t break the bank and remember, we never tie anyone in to a contract.

Call us now to find out more.