PPC means Pay-Per-Click and is a form of online advertising. It’s often referred to as ‘paid search’ or ‘sponsored link advertising’ and most of the major search engines offer opportunities to use this medium.
Most of us have seen these online ads, for example, when you type in a search term, say, in Google, you would have noticed them appear on the right hand side as text boxes with headings, a short description and advertisers’ URL (domain name). They can also appear right at the top of the organic search listings.
You choose the keywords you want to use in order to be found and pay accordingly. The amount you pay for the word or phrase is dependent on various factors.
It’s often a good idea to have special ‘landing pages’ created in order to get the best from your keywords. For example, you may sell cars but have a special deal on a Mini Cooper. You focus your keywords around this product and lead the potential buyer to your site, but by just getting them to land on your usual homepage, you have lost the opportunity to really tap in to their buying psyche. It would be of great benefit to have them land on a specially designed landing page detailing your exact offer.
Google AdWords has created a quality score as a measure of how they see the relevance of your keywords, advert text and landing pages.
By improving your quality score, you can lower your costs and achieve a higher advert position. Therefore, your positioning is not just based on what you are prepared to pay, and even landing page load time is now a factor within the quality score.
In the pursuit of achieving a successful online campaign, there is an algorithm to crack. Although Google won’t tell you exactly what that is, they will give you pointers.
Because we have years of successful campaign management behind us, we can squeeze every last drop out of your budget and achieve the highest ROI.
Read more about our approach to PPC.
The brilliant thing about this kind of marketing is you can run a campaign from as little as £10 per week.
We love cracking algorithms and we’re even more enthusiastic about managing PPC budgets.
Call us today and start winning business tomorrow.