Hampol is the website for Hamilton & Pollock who supply a full range of catering equipment and supplies throughout the UK. Traditionally the business was done by catalog with some 20,000 products.
The objective now is to sell more products online and in this competitive industry a strong SEO strategy is essential, we have started with key categories and will expand as good rankings are achieved.
This is another example of traditional companies now having to extend the marketing approach and gain a share of online sales.