Product Feeds

Optimease can help internet users find your products using product feeds to get highly qualified traffic. In a similar way to RSS feeds, product feeds can guarantee your pages and products being indexed quickly on the search engines. If your organisation's website is ecommerce based primarily selling products then product feeds should definitely be considered in your search engine marketing strategy.

Shopping comparison websites such as Shopping.com and Kelkoo invest heavily in search engine marketing and have a massive user base who prefer search for products on their website as opposed to traditional search engines. Users of shopping comparison engines usually know exactly what product they want to buy and are looking for websites selling that product, weighing up a number of factors including price, delivery and reputation before choosing a seller. These shopping comparison website drive targeted relevant users to your website who are more likely to convert into a sale.

Product feeds are an important consideration and should be considered as an alternative to Pay-per-click (PPC) depending on what type of product is sold on your website.

To discuss your search engine marketing requirements today email us at: sem@optimease.com