Pay Per Click – 5 Key areas

April 28, 2009 by admin 

Is your Pay Per Click campaign paying its way? Find out with this checklist of the five key areas you need to manage:

1. Keywords

The marketplace is dynamic, so you need to constantly question and test the effectiveness of different keywords and campaign timings, feeding the results back in a bid to continually drive down the cost per lead generated. At any point in time, competitors could start a new campaign, reducing the effectiveness of terms that have served you well to date. Can your reports spot when this happens?

2. Dedicated management

Running your Pay Per Click campaign needs a dedicated e-marketer with fast responses. Don’t rely on the IT department, because they understand computers, or a marketing team that plans campaigns months ahead. Pay Per Click is all about today. By having a specialist focused on managing your campaign, you can use a combination of planned input, and real time reactions to the marketplace,to ensure your Pay Per Click spend maintains and builds traffic to your website. Effective campaigns need planned management, on a very regular basis.

3. Budget

Pay Per Click can be highly cost-effective, and many companies spend substantial sums on it because it delivers carefully filtered inquiries with a high likelihood of conversion. But before you bid on some more search terms, have you calculated what return you are really getting? And what is the price you should be paying for your online inquiries to ensure you stay ahead of your peers?

4. Quality vs quantity

Is your campaign directed at hooking those few, ideal, high spending customers who you know will buy your product, or is it broadly based in order to build inquiries, generate newsletter leads and seek to grow online sales? Pay Per Click can deliver both, you just need to be sure what you are looking for, and plan not only your spend, but also your handling and measurement of inquiries.

5. Co-ordination

Do your keywords deliver inquirers to the right part of your website? If you are setting up a new campaign, it’s vital to ensure that those interested in a specific product or service, are directly to the most relevant part of your website. Otherwise, you’ll lose them – and waste your investment.
If you’re looking for a dedicated specialist to keep a close watch on the effectiveness of your Pay Per Click campaign, call Optimease now for an initial consultation.
We are always available to discuss individual requirements so if you’re interested in our services why not contact us today to discuss your Search Engine Marketing needs.

Filed under: Latest News
Tagged:

Comments

Comments are closed.