Optimease Helps Small Businesses Sharpen Their Web Marketing

June 26, 2009 by admin 

Online marketing specialists Optimease are helping small businesses get more out of their online marketing budget, with two initiatives focused on delivering greater results.

For those already using Pay Per Click (PPC) advertising on internet search engines, Optimease is offering a PPC management service that will be self-financing from the savings made.

Martin Elliot  from Optimease explains: “A PPC campaign is very easy for anyone to set up. But it is equally easy to over-pay for the responses you receive, and for a small business, it can be difficult to manage the campaign properly.”

“The internet is a dynamic, ever-changing environment that requires constant monitoring in order to deliver good marketing results. At Optimease, we have extensive experience of managing PPC campaigns for clients large and small, and as a result, we frequently cut campaign costs for clients, while delivering better responses for them.” The Optimease PPC offer means a business need spend no more, but ask Optimease to deliver a better return from the same investment.

The flip side of paying for online advertising is ensuring a website is visible and ranks highly in search engines, and here Optimease is offering its Search Engine Optimisation (SEO) services on a monthly fee basis. Says Martin Elliot: “By agreeing a monthly fee commitment, small business clients can see rapid results for what they are paying, without overstretching their marketing resources.”

“By combining judicious use of PPC and SEO, it is possible for a company’s website to deliver a stream of high quality sales or business leads, month after month. There is no reason why a small business, with a well planned and executed internet marketing campaign, cannot match the online results of far larger competitors.”

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