Link Popularity

Link Popularity plays an essential role in your organisation's natural search engine positioning and driving relevant internet users to website. Google, Yahoo and MSN all incorporate link popularity to varying extents in their algorithms. As link popularity is a key ranking factor in a natural search campaign Optimease not only analyse your organisations link popularity, but also that of your competitors.

Each website that links to your website is essentially a positive vote for your website. Without links between websites search engines wouldn't be able to index the internet's content to the extent that they do. By analysing the number of connections or 'links' to your website the search engines can determine the popularity of your website and rank it accordingly.

Of course if search engine success was based soley on the number of links to your website then the search engine's results could be easily manipulated by acquiring a mass of incoming links. Links from popular websites that are relevant to your website's content will provide a much greater vote than an unpopular website that contains no relevant content to your organisation's website.

Optimease's Link Popularity service gives your organisation the benefit of our consulant's expertise in formulating a linking strategy that will provide the best results and return on investment. We find and approach relevant websites that will have the most impact on your website's rankings for the keywords that will deliver high click through rates.

To discuss your search engine marketing requirements today email us at: sem@optimease.com