<?xml version="1.0" encoding="UTF-8"?><!-- generator="WordPress/2.9.1" -->
<rss version="0.92">
<channel>
	<title>Optimease Search Engine Marketing</title>
	<link>http://www.optimease.com</link>
	<description>The Search Engine Experts</description>
	<lastBuildDate>Fri, 26 Feb 2010 16:49:03 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	
	<item>
		<title>Optimease Helps Small Businesses Sharpen Their Web Marketing</title>
		<description><![CDATA[Online marketing specialists Optimease are helping small businesses get more out of their online marketing budget, with two initiatives focused on delivering greater results.
For those already using Pay Per Click (PPC) advertising on internet search engines, Optimease is offering a PPC management service that will be self-financing from the savings made.
Martin Elliot from Optimease explains: [...]]]></description>
		<link>http://www.optimease.com/news/optimease-helps-small-businesses-sharpen-their-web-marketing/</link>
			</item>
	<item>
		<title>SEM Explained</title>
		<description><![CDATA[Due to phenomenal growth in recent years, the internet has become more popular than radio, second only to TV. Each year, advertisers are allocating a greater percentage of their budgets to online advertising.
Over £2 billion was spent on online advertising in the UK during 2006, £1.2 billion of that was spent on paid-for search listings.
However, [...]]]></description>
		<link>http://www.optimease.com/news/sem-explained/</link>
			</item>
	<item>
		<title>Pay Per Click &#8211; 5 Key areas</title>
		<description><![CDATA[Is your Pay Per Click campaign paying its way? Find out with this checklist of the five key areas you need to manage:
1. Keywords
The marketplace is dynamic, so you need to constantly question and test the effectiveness of different keywords and campaign timings, feeding the results back in a bid to continually drive down the [...]]]></description>
		<link>http://www.optimease.com/news/pay-per-click-5-key-areas/</link>
			</item>
</channel>
</rss>
