Optimease Search Engine Marketing

Ready to take your marketing efforts to new heights?

Martin Elliot — Tue, 24 Apr 2012 08:53:37 +0000

Optimease specialise in SEO copywriting and social media, to boost the marketing efforts of our valued clients. Through our partnership with Ascent Writing, we’re also able to assist with devising a range of highly effective on-line and off-line communications such as blog posts, on-line adverts, emails, reports and bids, brochures, newsletters and magazines, press releases, white papers, case studies, sales letters, presentations and much more.

For more information, give us a call on 0800 822 3639.

My Choice

john.elliot — Thu, 08 Mar 2012 10:59:37 +0000

We are pleased to announce a new SEO contract with My Choice, who are a leading online retailer of Kitchen Appliances and White goods. We will be working with them to achieve good rankings for a wide range of keywords across the many products.

WordPress Security

john.elliot — Mon, 23 Jan 2012 09:48:36 +0000

Even though WordPress is very secure, all websites should have a secure .htaccess file. The easiest way to create this is to use BulletProof Security plugin.

The BulletProof Security WordPress Security plugin is designed to be a fast, simple and one click security plugin to add .htaccess website security protection for your WordPress website. Activate .htaccess website security and .htaccess website under maintenance modes from within your WordPress Dashboard – no FTP required. The BulletProof Security WordPress plugin is a one click security solution that creates, copies, renames, moves or writes to the provided BulletProof Security .htaccess master files. BulletProof Security protects both your Root website folder and wp-admin folder with .htaccess website security protection, as well as providing additional website security protection.

Top 10 SEO tips

admin — Thu, 03 Nov 2011 14:33:06 +0000

We have compiled a list of 10 tips to assist small businesses succeed in increasing their website’s rankings on the search engines and in turn generate more business from their website.

	1. Extensive Keyword Research
	Every SEO campaign starts with identifying the keywords that are searched for, and are relevant to what your website offers. Ideally you should look for keywords with good monthly search volume and relatively low competition.Why not check the Google Adwords Keyword Tool (https://adwords.google.co.uk/o/Targeting/Explorer) or Wordtracker (http://www.wordtracker.com/).


	2. Optimise Your Title and Description Tags for each page
	All pages on the site should have a unique title and description tag.- The title tag should include the keywords which the page is being optimised for but should not be repetitive or spammy. - The meta description tag should be keyword-rich but more importantly should be descriptive and relevant to the page content.Remember the page’s title tag and meta description tag appear in the search engine results so this will be the first impression visitors get of your website and may not even click through to your website if they are put off by poorly written tags.


	3. Build Internal Links
	Ensure that all references to other pages on your site are linked to the relevant pages. Don’t rely solely on the navigation menus for visitors to navigate around the website.Adding contextual links within the page paragraphs and even additional navigation in the footer can make it easier for users to find the content they are looking for. Remember to link the specific keywords to the destination page and don’t fall into the the trap of linking phrases like ‘click here’ as these are not as beneficial for the search engine rankings.


	4. Develop Inbound Links
	This is one of the most fundamental parts of offsite SEO. Developing high quality, relevant links to your site is vital to achieving a high search engine ranking. They are used as a factor by all Search Engines to evaluate how important a website is and consequently where the site should be ranked.Acquiring inbound links is easier said than done but good quality websites will naturally acquire links over time. However there are practical methods to getting links which include: - Submit your website to niche directories for your industry or region - Ensure your website is listed on trade bodies/institutions that you are a member of - Contribute to other websites by writing informative articles with a link back to your website


	5. Don’t Try To Trick Search Engines
	White hat SEO is the ONLY way to go, do not enter into bad practice and use grey or black hat SEO tactics. These will only cause you issues later on. Link building and optimising pages for relative terms are the best way to optimise a website.Don’t spam, don’t use hidden text, don’t join link farms, and don’t stuff your title and META descriptions tags with keywords. The potential penalties far outweigh any short-lived advantages. Don’t risk being banned by the search engines.


	6. Use Fresh, Unique Content
	Ensure that your content is unique and updated regularly. Whilst it can be difficult for a small business to write something new about its core services you could add a blog/news section to your website where you can write about industry news, new clients/contracts and company events.There is nothing more frustrating than visiting a site for timely information, only to find that it hasn’t been updated for weeks or even months. A website that has not been updated on a regular basis will discourage prospective clients and spiders alike. So make sure your site is regularly updated with fresh, engaging content.


	7. Optimise The Key Pages
	Every key page should be unique and optimised appropriately.For example a brochure website should have a different page for service offered. If your site is selling products ensure that each category page is well optimised with a category description outlining what products or brands are on offer.


	8. Use Social Media
	Even if Twitter or Facebook isn’t your thing make sure that your company website is connect to these mediums by:- Creating a profile for your company on Twitter, Facebook and LinkedIn - Add links to your social media profiles from your website - Actively engage with customers and partners through these channels by submitting links to your website to promote new articles, products or services - Add social bookmarking widgets (like the ones at the bottom of this page) so that visitors to your website can like, share or comment on your website using their favourite social media platform


	9. Submit to Google Maps
	When a user searches for a product or service in their local area Google will often supplement the natural and paid results with local search results which are plotted on a Google Map.You may already be listed on Google Maps (formerly known as Google Local) as it uses data from other business directories. However if you have not submitted the listing yourself there is a good chance that you are not getting the most from it. To take advantage of this source of search engine traffic do the following:- Submit/edit your business listing at the Google Places website (http://www.google.com/places/) - Ensure that your business is listed in ALL the relevant categories. Take your time and check what categories are available and which ones your competitors appear in. - Add as much relevant information as you can including your website URL, opening times, payment methods and pictures.


	10. Don’t Give Up
	SEO is an ongoing process and it normally takes months to see a return for your effort. In the meantime your website visitors should notice improvements to your website content.If in doubt contact Optimease.

Oasis Land multi-lingual site translation

john.elliot — Thu, 01 Sep 2011 15:14:16 +0000

We are pleased to announce that we have completed the upgrade of the Oasis Land (www.oasis-land.com) website including translating all of the content into the Chinese and Russian languages.

Oasis Land wanted to exploit their offer in the Russian and Chinese markets, deciding that the best way to achieve this was have their entire website available in the native languages for these markets.

After reviewing their current website we decided to upgrade the site implement a multi-language translation system into their WordPress website. There was a number of considerations for us in undertaking this project:

Ensuring that the website’s search rankings were not affected
The website layout needed to be consistent and render correctly in each language
Current and future content needed to be professionaly translated

The solution was to implement WPML enabling Oasis Land to have each page in English, Russian and Chinese.

WPML had the power and flexibility to not only translate regular text but also to handle theme/template translation using strings.

Having the multi-language facility was only part of the solution. Oasis Land also needed to have all of their website content professional translated.

One of the reasons Optimease elected to use WPML for this project was its seamless integration with ICanLocalize which enables content to be sent by the client to professional (human) translators with the click of a button from within their WordPress CMS interface. The website content is translated and can also be reviewed by a different translator and automatically sent back upon completion to appear on the website. The level of automation ensures that Oasis Land can have professional translations of their website content while they focus on their day job.

IWC launch new, fully optimised website

Alice — Mon, 27 Jun 2011 14:43:43 +0000

We are delighted to announce a new customer, London based IWC. IWC provide support and advice on matters of probate, are able to advise on letters of administration and also offer a will writing service.

We are very pleased to have been given the opportunity to design a new fully optimised website for them www.probate-a-will.co.uk with our SEO London and SEO Web Design.

The CILT Golf Society sport brand new, fully optimised website

Alice — Mon, 27 Jun 2011 13:26:14 +0000

We are delighted to announce a new customer the Chartered Institute of Logistics and Transport Golf Society.

We are very pleased to have been given the opportunity to design a new, fully optimised website for them with our SEO Web Design and SEO London packages.

Vatan Catering launch new fully optimised website

Alice — Mon, 27 Jun 2011 13:22:27 +0000

We are very pleased to announce a new customer, London based Vatan Catering. Vatan have been supplying the UK market with kebabs for over 14 years.

We are thrilled to have secured a contract to design a new, fully optimised website for them with our SEO London and SEO Web Design packages.

Snowdonia View put themselves on the map with their new fully optimsed website

Alice — Mon, 27 Jun 2011 13:08:39 +0000

We are delighted to announce a new customer, Snowdonia View. A luxury holiday apartment situated in North Wales.

We are very pleased to have secured a contract to design a new, fully optimised website for them with our SEO Birmingham.

Optimease conduct website review for ready mixed concrete suppliers

Alice — Mon, 27 Jun 2011 12:57:24 +0000

We delighted to announce a new customer Mixamate. Mixamate provides ready mixed screed and concrete to builders in any quantity across the UK.

We are very pleased to have secured a contract to conduct a thorough website review of their existing website to ensure it is performing at its optimum in order to grow and improve the business.